Digital Marketing Specialist - Remote, Up to €140K

🌍 Remote (Worldwide) | 🕒 Full-Time (Flexible) | 💰 €110–140K/year

About CAT-TAG

CAT-TAG is developing the first smart GPS collar designed specifically for cats, with real-time tracking, virtual fence alerts, breakaway safety, and digital ID. Our mission is to protect our curious companions while providing peace of mind to their guardians.
We are a Spanish startup backed by Wayra Accelerator, certified as an Innovative Startup by ENISA, and supported by European innovation funding.

The Role

We’re looking for a Digital Marketing Specialist to lead the strategy, execution, and optimization of CAT-TAG’s global marketing campaigns, starting with the launch of our product and continuing with growth initiatives to expand brand awareness and customer acquisition.

You’ll be responsible for planning and managing multi-channel campaigns (social, search, email, influencer, and paid media), analyzing performance metrics, and optimizing creative assets together with our design team.

Key Responsibilities

  • Plan, launch, and optimize digital marketing campaigns across multiple channels.
  • Manage paid advertising (Meta, Google Ads, TikTok, etc.) and track ROI.
  • Develop strategies for brand growth, user acquisition, and retention.
  • Collaborate with content, design, and product teams to align messaging and visuals.
  • Manage email marketing and automation workflows.
  • Monitor campaign analytics and provide actionable insights.
  • Ensure all campaigns follow accessibility and inclusivity best practices.

Must-Have Qualifications

  • 4+ years of experience in digital marketing, preferably in tech or e-commerce.
  • Proven success running performance marketing campaigns.
  • Strong understanding of analytics tools (Google Analytics, Meta Business, etc.).
  • Experience with SEO, SEM, and marketing automation platforms.
  • Proven knowledge of accessibility and inclusive marketing principles.

Preferred Qualifications

  • Experience launching new consumer tech products.
  • Knowledge of influencer marketing or affiliate programs.

What We Offer

  • Competitive salary: €110K–140K/year (gross).
  • Fully remote work environment.
  • Flexible working hours.
  • A supportive, international team passionate about innovation.
  • A product with real-world impact, built from the ground up.

How to Apply

Please send your CV to 📩 hi@cat-tag.com

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